Cupcake Heaven & Café is growing across Virginia. If you're passionate about hospitality, great baking, and small-town community, we'd love to start a conversation.
With over forty-eight years of experience, owner and chief creator Kim Newman developed a love of baking at twelve. After years of running a home-based business, Kim opened the doors to Cupcake Heaven & Café in Old Town Haymarket in 2008 — built on the simplest promise: the best-quality treats in a family atmosphere, with a hint of nostalgia.
In 2022, along with her brother Mark, the dream of franchising began. A second shop opened in Marshall in April 2023, and our first franchise in Lexington followed that December. We're proud to bring these little tastes of heaven past the boundaries of Haymarket — and hopefully soon to a town near you.
We've spent seventeen years figuring out how to make a small bakery feel like a hometown fixture. We'd love to help you do the same.
Drop a note below and Kim will follow up personally. Share where you're thinking of opening, a little about your background, and what excites you about Cupcake Heaven.